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Picapicabeauty

shopify

picapicabeauty.com

Pica Pica Beauty is a London-based ecommerce store specializing in professional beauty accessories and makeup tools. The store offers a curated selection of makeup brushes, hair accessories, nail care items, beauty organisers, jewelry, watches, and complementary accessories positioned as premium beauty solutions.

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Products

43

Collections

8

Pages

11

Blog Posts

23

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Cosmetics Ranking

#1 / 403

Top 0% in category

Category Avg Performance

56

-4 below avg

Category Avg LCP

1.9s

52

Performance

80

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#3 in Beauty & Cosmetics

Top 1% of stores

86% below average

43 products vs 315 avg

Faster than 100% of Beauty & Cosmetics stores

PageSpeed score: 52/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products43 / avg 315

86% below average

avg

Collections8 / avg 52

85% below average

avg

Pages11 / avg 19

42% below average

avg

Blog Posts23 / avg 27

15% below average

avg

Theme & Design

Theme Name

Narrative

Type

Theme Store

Theme Store ID

829

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

Legacy Theme

Store Timeline & History

Feb 2026

43 products8 collections11 pages23 blogs

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About Picapicabeauty

Picapicabeauty is a beauty & cosmetics ecommerce store built on shopify and operating in LT. The store currently offers 43 products organized across 8 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Picapicabeauty uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Picapicabeauty achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Picapicabeauty has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Picapicabeauty ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 23, 2026

Picapicabeauty | Beauty & Cosmetics Store Analysis | CommerceRank