Pimlico
pimlico.eu
Pimlico Home Collection is a Belgian-designed homeware brand offering high-quality, easy-care textiles including bed linen, table linen (tablecloths, runners, placemats, napkins), curtains, and decorative throws and cushions. All products feature timeless colors with coordinated fabrics that mix and match easily, are iron-free, and manufactured in Europe.
Products
56
Collections
18
Pages
8
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Bedding & Linen Ranking
#1 / 124
Top 1% in category
Category Avg Performance
55
+8 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#10 in Bedding & Linen
Top 6% of stores
82% below average
56 products vs 311 avg
Faster than 99% of Bedding & Linen stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 168 stores in Bedding & Linen
82% below average
avg
77% below average
avg
86% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Bedding & Linen Stores
Other bedding & linen stores with similar size
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About Pimlico
Pimlico is a bedding & linen ecommerce store built on shopify and operating in BE. The store currently offers 56 products organized across 18 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Pimlico uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 8% of bedding & linen stores.
Performance Analysis
Based on Google PageSpeed Insights, Pimlico achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pimlico uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Bedding & Linen category, Pimlico ranks #10 out of 168 stores we track. This places them in the top 6% of bedding & linen stores by product catalog size.
Last scanned
Feb 23, 2026
