Pinesandneedles
pinesandneedles.com
Pines and Needles is a specialist retailer of real Christmas trees and festive accessories, offering a range of premium trees including Nordmann Fir, Fraser Fir, and Noble Fir varieties grown in Scotland. They provide delivery and decoration services across London and nationwide, along with complementary products such as Christmas tree stands and seasonal accessories.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
530
Collections
80
Pages
117
Blog Posts
88
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Home & Garden category average (57)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15852 / 16375
Faster than 3% of stores
Home & Garden Ranking
#251 / 260
Top 97% in category
Category Avg Performance
57
-30 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
16.7s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#75 in Home & Garden
Top 20% of stores
5% below average
530 products vs 558 avg
Slower than 97% of Home & Garden stores
PageSpeed score: 27/100
No BNPL options
56% of Home & Garden stores offer PayPal
Category Benchmarks
Compared to 366 stores in Home & Garden
5% below average
avg
27% above average
avg
550% above average
avg
132% above average
avg
Category Intelligence
How Pinesandneedles compares to other home & garden stores
1%
of Home & Garden stores use Reviews.io
Insights
- 56% of Home & Garden stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Dec 2024
Larger than 75% of category
Top 20% by catalog size
high
Strong content (88 blogs, 117 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Mar 2025
Similar Home & Garden Stores
Other home & garden stores with similar size
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About Pinesandneedles
Pinesandneedles is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 530 products organized across 80 collections, making it comparable in size for the home & garden category.
Theme and Design
Pinesandneedles uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pinesandneedles achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pinesandneedles uses Reviews.io for customer reviews. Compared to other home & garden stores, 56% of home & garden stores offer paypal
Competitive Positioning
Within the Home & Garden category, Pinesandneedles ranks #75 out of 366 stores we track. This places them in the top 20% of home & garden stores by product catalog size.
Last scanned
Feb 18, 2026
