Pipandchip
pipandchip.co.uk
Pip & Chip is a premium needlework storage and accessories retailer offering organizational solutions for stitching enthusiasts, including acrylic dividers, bobbins, floss chips, and storage products alongside branded threads from suppliers like DMC, Anchor, and Caron.
Products
2,182
Collections
65
Pages
4
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
+8 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
—
Time to First Byte
6.1s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
130% above average
2,182 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
130% above average
avg
30% above average
avg
73% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Pipandchip
Pipandchip is a arts & crafts ecommerce store built on shopify and operating in BR. The store currently offers 2,182 products organized across 65 collections, making it larger than average for the arts & crafts category.
Theme and Design
Pipandchip uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipandchip achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipandchip has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Pipandchip ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
