Pippaoflondon
pippaoflondon.co.uk
Pippa of London is an official online beauty and cosmetics store offering a comprehensive range of makeup products including eyeshadows, lipsticks, foundations, mascaras, eyeliners, and other cosmetic essentials. The brand positions itself as a contemporary makeup retailer with products designed for everyday use and quick application.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
189
Collections
39
Pages
33
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
10.1s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
40% below average
189 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
40% below average
avg
25% below average
avg
74% above average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Pippaoflondon
Pippaoflondon is a beauty & cosmetics ecommerce store built on shopify and operating in DE. The store currently offers 189 products organized across 39 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Pippaoflondon uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pippaoflondon achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pippaoflondon uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Pippaoflondon ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
