Piratesgrogrum
piratesgrogrum.com
Pirate's Grog is an independent rum company based in Tottenham, London, that manufactures and distributes award-winning rum products including bottles, bundles, miniatures, and gift sets. The brand offers a curated collection of rum beverages with a distinctive pirate-themed branding, complemented by merchandise and events at their Distillery N17 location.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
60
Collections
22
Pages
9
Blog Posts
48
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13503 / 16375
Faster than 18% of stores
Food & Drink Ranking
#1105 / 1334
Top 83% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
564ms
Time to First Byte
17.6s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#591 in Food & Drink
Above average (top 33%)
74% below average
60 products vs 235 avg
Slower than 83% of Food & Drink stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
74% below average
avg
35% below average
avg
50% below average
avg
4% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
10 months
Since Jun 2025
Above average catalog size
Top 33% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Jun 2025
Similar Food & Drink Stores
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About Piratesgrogrum
Piratesgrogrum is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 60 products organized across 22 collections, making it comparable in size for the food & drink category.
Theme and Design
Piratesgrogrum uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Piratesgrogrum achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Piratesgrogrum uses Yotpo for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Piratesgrogrum ranks #591 out of 1794 stores we track. This places them in the top 33% of food & drink stores by product catalog size.
Last scanned
Feb 18, 2026
