Planepal
planepal.co.uk
Plane Pal is a UK-based retailer of the Plane Pal self-inflating travel pillow, a comfort aid officially approved by Virgin Atlantic and over 50 airlines worldwide. The product is specifically designed to enhance passenger comfort during flights and is endorsed by aviation experts.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2
Collections
3
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Travel & Experiences category average (56)
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Travel & Experiences Ranking
#1 / 80
Top 1% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.080
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
2.2s
First Contentful Paint
—
Time to First Byte
11.5s
Speed Index
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#9 in Travel & Experiences
Top 6% of stores
99% below average
2 products vs 149 avg
Faster than 99% of Travel & Experiences stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 141 stores in Travel & Experiences
99% below average
avg
92% below average
avg
62% below average
avg
89% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Planepal
Planepal is a travel & experiences ecommerce store built on shopify and operating in CA. The store currently offers 2 products organized across 3 collections, making it comparable in size for the travel & experiences category.
Theme and Design
Planepal uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Planepal achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Planepal uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay), Laybuy for payment flexibility.
Competitive Positioning
Within the Travel & Experiences category, Planepal ranks #9 out of 141 stores we track. This places them in the top 6% of travel & experiences stores by product catalog size.
Last scanned
Feb 22, 2026
