Primalash
primalash.com
PrimaLash is a UK-based beauty retailer specializing in false eyelashes and lash products including cluster lashes, strip lashes, pre-glued lashes, and lash application tools. The store serves both professional makeup artists and individual consumers with a curated range of lash collections, adhesives, and complementary makeup products, offering fast delivery across the UK and worldwide.
Products
505
Collections
36
Pages
17
Blog Posts
96
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#66 in Beauty & Cosmetics
Top 12% of stores
60% above average
505 products vs 315 avg
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
60% above average
avg
31% below average
avg
11% below average
avg
256% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 12% by catalog size
high
Strong content (96 blogs, 17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Mar 2026
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About Primalash
Primalash is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 505 products organized across 36 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Primalash uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Primalash has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Primalash ranks #66 out of 572 stores we track. This places them in the top 12% of beauty & cosmetics stores by product catalog size.
Last scanned
Mar 11, 2026
