Pritchardsfirewood
pritchardsfirewood.com
Pritchards Firewood is a Welsh-based supplier of premium kiln-dried logs and heating fuel products. They offer ready-to-burn firewood delivered in crates and bags, along with coal, kindling, firelighters, and gas bottles, serving customers across Anglesey, Gwynedd, and Conwy with free delivery on orders over £125.
Products
34
Collections
12
Pages
7
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9819 / 16375
Faster than 40% of stores
Home Improvement Ranking
#178 / 334
Top 53% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.3s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#298 in Home Improvement
Below 59% of stores
98% below average
34 products vs 1,558 avg
Slower than 53% of Home Improvement stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 503 stores in Home Improvement
98% below average
avg
86% below average
avg
70% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 59% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Pritchardsfirewood
Pritchardsfirewood is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 34 products organized across 12 collections, making it comparable in size for the home improvement category.
Theme and Design
Pritchardsfirewood uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Pritchardsfirewood achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pritchardsfirewood has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Pritchardsfirewood ranks #298 out of 503 stores we track. This places them in the top 59% of home improvement stores by product catalog size.
Last scanned
Feb 20, 2026
