Probeautydirect
probeautydirect.com
Pro Beauty Direct is a professional beauty supply retailer offering hair care products including shampoos, conditioners, relaxers, and styling treatments. The store caters to beauty professionals and salons, featuring established brands like Affirm, KeraCare, Nairobi, and Naked Essations, alongside educational resources and live training.
Products
109
Collections
40
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11082 / 16375
Faster than 32% of stores
Beauty & Cosmetics Ranking
#254 / 403
Top 63% in category
Category Avg Performance
56
-4 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#172 in Beauty & Cosmetics
Above average (top 30%)
65% below average
109 products vs 315 avg
Slower than 63% of Beauty & Cosmetics stores
PageSpeed score: 52/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
65% below average
avg
23% below average
avg
68% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Probeautydirect
Probeautydirect is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 109 products organized across 40 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Probeautydirect uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Probeautydirect achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Probeautydirect has not implemented a third-party review platform and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Probeautydirect ranks #172 out of 572 stores we track. This places them in the top 30% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
