Purposeandwild
purposeandwild.co.uk
Purpose & Wild is an eco-conscious brand offering art-inspired stationery, notebooks, apparel, and accessories designed by hand and inspired by nature. The store supports wildlife conservation by donating 10% of notebook sales to charity, positioning itself as a sustainable, purpose-driven shopping destination.
Products
18
Collections
9
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Books & Stationery Ranking
#4 / 273
Top 1% in category
Category Avg Performance
60
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#7 in Books & Stationery
Top 2% of stores
99% below average
18 products vs 2,250 avg
Faster than 99% of Books & Stationery stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
99% below average
avg
90% below average
avg
50% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Purposeandwild
Purposeandwild is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 18 products organized across 9 collections, making it comparable in size for the books & stationery category.
Theme and Design
Purposeandwild uses the Studio theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Purposeandwild achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Purposeandwild has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Purposeandwild ranks #7 out of 412 stores we track. This places them in the top 2% of books & stationery stores by product catalog size.
Last scanned
Feb 22, 2026
