Rachelentwistle
rachelentwistle.co.uk
Rachel Entwistle is an award-winning East London jewellery store offering handmade, bespoke jewellery pieces including signature collections such as Ouroboros designs and solid gold pieces. The brand emphasises meaningful, artisanal craftsmanship with a focus on sustainability and design integrity, serving customers globally with UK express delivery options.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
314
-7Collections
50
Pages
47
-1Blog Posts
45
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-17 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
109ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
61% below average
314 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 40/100
-7 products
Over the past month
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
61% below average
avg
31% below average
avg
68% above average
avg
2% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Feb 2026
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About Rachelentwistle
Rachelentwistle is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 314 products organized across 50 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Rachelentwistle uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rachelentwistle achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rachelentwistle has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Rachelentwistle ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size. Over the past month, the store has reduced its catalog by 7 products.
Last scanned
Feb 23, 2026
