Rfvintners
rfvintners.co.uk
Rodney Fletcher Vintners is a Kent-based wine merchant established in 1955, offering an extensive online selection of wines, spirits, and champagne across multiple varietals and countries. The store provides UK-wide delivery of wines including red, white, rosé, dessert, port, and sparkling wines sourced from regions such as France, Italy, Australia, and beyond.
Products
601
+4Collections
150
Pages
13
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
156% above average
601 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 58/100
+4 products
Over the past month
Category Benchmarks
Compared to 1794 stores in Food & Drink
156% above average
avg
341% above average
avg
28% below average
avg
80% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Rfvintners
Rfvintners is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 601 products organized across 150 collections, making it larger than average for the food & drink category.
Theme and Design
Rfvintners uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rfvintners achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 75/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rfvintners has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Rfvintners ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size. Over the past month, the store has grown its catalog by 4 products.
Last scanned
Feb 23, 2026
