Back to Directory

Rubeza

shopify

rubeza.com

RUBEZA is a luxury homeware retailer specializing in high-end bathroom furniture and fixtures. Their product range includes designer vanity units (single and double sink options), stylish mirrors, and coordinated bathroom accessories suited to various home styles and bathroom sizes.

Homeware
Expression
GB / GBP
Reviews.io
PayPal +1
Visit Store

Performance Needs Attention

This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

630

Collections

110

Pages

29

Blog Posts

9

CommerceRank Score

Overall store health assessment based on 5 key factors

C

69/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 33 points below Homeware category average (58)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#15985 / 16375

Faster than 2% of stores

Homeware Ranking

#443 / 457

Top 97% in category

Category Avg Performance

58

-33 below avg

Category Avg LCP

2.0s

Slower than avg

25

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

3.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

113ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.1s

First Contentful Paint

TTFBgood

343ms

Time to First Byte

SIpoor

17.9s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#156 in Homeware

Top 23% of stores

30% below average

630 products vs 898 avg

Slower than 97% of Homeware stores

PageSpeed score: 25/100

Category Benchmarks

Compared to 673 stores in Homeware

Products630 / avg 898

30% below average

avg

Collections110 / avg 78

41% above average

avg

Pages29 / avg 20

45% above average

avg

Blog Posts9 / avg 29

69% below average

avg

Theme & Design

Theme Name

Expression

Type

Theme Store

Theme Store ID

230

Tech Stack

Platform

shopify

Reviews Platform

Reviews.io

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 23% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

630 products110 collections29 pages9 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Rubeza

Rubeza is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 630 products organized across 110 collections, making it comparable in size for the homeware category.

Theme and Design

Rubeza uses the Expression theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Rubeza achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Rubeza uses Reviews.io for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Homeware category, Rubeza ranks #156 out of 673 stores we track. This places them in the top 23% of homeware stores by product catalog size.

Last scanned

Feb 20, 2026

Rubeza | Homeware Store Analysis | CommerceRank