Ruffwear
ruffwear.co.uk
Ruffwear is a specialist retailer of outdoor performance dog gear, offering trail-tested and rugged products including dog boots, coats, harnesses, life jackets, leashes, collars, backpacks, and accessories designed for active outdoor adventures with dogs.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
153
Collections
82
Pages
126
Blog Posts
301
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Pet Supplies category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Pet Supplies Ranking
#2 / 372
Top 1% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
294ms
Time to First Byte
8.1s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#6 in Pet Supplies
Top 1% of stores
63% below average
153 products vs 411 avg
Faster than 99% of Pet Supplies stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
63% below average
avg
82% above average
avg
500% above average
avg
903% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (301 blogs, 126 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
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About Ruffwear
Ruffwear is a pet supplies ecommerce store built on shopify and operating in AT. The store currently offers 153 products organized across 82 collections, making it comparable in size for the pet supplies category.
Theme and Design
Ruffwear uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ruffwear achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ruffwear has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Ruffwear ranks #6 out of 576 stores we track. This places them in the top 1% of pet supplies stores by product catalog size.
Last scanned
Feb 22, 2026
