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Ruma

shopify

ruma.co.uk

Rūma is a luxury homeware retailer offering a curated selection of lighting fixtures, furniture, home accessories, and outdoor living products. The store focuses on contemporary design pieces including table lamps, floor lamps, ceiling lights, and complementary home décor items with price points and quality positioning in the premium homeware segment.

Homeware
Bespoke
NL / GBP
TrustPilot
PayPal +2
Visit Store

Products

1,872

Collections

531

Pages

65

Blog Posts

88

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Store Audit

Actionable insights compared to 673 Homeware stores

#52 in Homeware

Top 8% of stores

108% above average

1,872 products vs 898 avg

Category Benchmarks

Compared to 673 stores in Homeware

Products1,872 / avg 898

108% above average

avg

Collections531 / avg 78

581% above average

avg

Pages65 / avg 20

225% above average

avg

Blog Posts88 / avg 29

203% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna
Clearpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Top 10% largest catalog

Top 8% by catalog size

Content Investment

high

Strong content (88 blogs, 65 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Mar 2026

1,872 products531 collections65 pages88 blogs

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About Ruma

Ruma is a homeware ecommerce store built on shopify and operating in NL. The store currently offers 1,872 products organized across 531 collections, making it larger than average for the homeware category.

Theme and Design

Ruma uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Ruma uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay for payment flexibility.

Competitive Positioning

Within the Homeware category, Ruma ranks #52 out of 673 stores we track. This places them in the top 8% of homeware stores by product catalog size.

Last scanned

Mar 4, 2026

Ruma | Homeware Store Analysis | CommerceRank