Rumourlondon
rumourlondon.com
Rumour London is a womenswear fashion retailer specializing in stylish clothing pieces including dresses, jackets, skirts, knitwear, and occasion wear. The brand offers curated collections featuring designs in lace, silk, linen, and other premium materials, with specific collections for occasions like wedding guest wear and Royal Ascot events.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
273
Collections
125
Pages
18
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
67% below average
273 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
67% below average
avg
34% above average
avg
56% below average
avg
41% below average
avg
Category Intelligence
How Rumourlondon compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
19%
of Fashion & Clothing stores use Zip (Quadpay)
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Rumourlondon
Rumourlondon is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 273 products organized across 125 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Rumourlondon uses the Mr.Parker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rumourlondon achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rumourlondon has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Rumourlondon ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
