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Rumseys

shopify

rumseys.co.uk

Rumsey's Handmade Chocolates is an artisan chocolate retailer offering handcrafted chocolate gifts delivered by post across the UK. The store features curated chocolate gift boxes, specialty items like vegan options and hot chocolate flakes, with physical locations in Thame and Wendover.

Food & Drink
Symmetry
GB / GBP
judge.me
PayPal
Visit Store

Products

199

Collections

46

Pages

30

Blog Posts

18

CommerceRank Score

Overall store health assessment based on 5 key factors

B

74/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#5775 / 16375

Faster than 65% of stores

Food & Drink Ranking

#424 / 1334

Top 32% in category

Category Avg Performance

56

+7 above avg

Category Avg LCP

1.7s

Faster than avg

63

Performance

91

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

100ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.8s

First Contentful Paint

TTFBgood

297ms

Time to First Byte

SIpoor

6.2s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#274 in Food & Drink

Top 15% of stores

15% below average

199 products vs 235 avg

Faster than 68% of Food & Drink stores

PageSpeed score: 63/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products199 / avg 235

15% below average

avg

Collections46 / avg 34

35% above average

avg

Pages30 / avg 18

67% above average

avg

Blog Posts18 / avg 46

61% below average

avg

Theme & Design

Theme Name

Symmetry

Type

Theme Store

Theme Store ID

568

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

7 months

Since Aug 2025

Market Position

Larger than 75% of category

Top 15% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Aug 2025

199 products46 collections30 pages18 blogs

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About Rumseys

Rumseys is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 199 products organized across 46 collections, making it comparable in size for the food & drink category.

Theme and Design

Rumseys uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Rumseys achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Rumseys uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Rumseys ranks #274 out of 1794 stores we track. This places them in the top 15% of food & drink stores by product catalog size.

Last scanned

Feb 18, 2026

Rumseys | Food & Drink Store Analysis | CommerceRank