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Ruruflo

shopify

ruruflo.com

Ruruflo is an art and books retailer offering original art prints, wall art, printable art, and thoughtfully designed children's books and wall art. The brand specializes in mindfully curated goods inspired by concepts of 'cosmic lucence' and 'luminous living,' targeting families seeking creative, calming, and inspirational art and literary products.

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Products

68

Collections

17

Pages

9

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance20/25 (Good)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Arts & Crafts Ranking

#7 / 708

Top 1% in category

Category Avg Performance

60

+26 above avg

Category Avg LCP

1.8s

86

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#4 in Arts & Crafts

Top 0% of stores

93% below average

68 products vs 948 avg

Faster than 99% of Arts & Crafts stores

PageSpeed score: 86/100

No BNPL options

65% of Arts & Crafts stores offer PayPal

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products68 / avg 948

93% below average

avg

Collections17 / avg 50

66% below average

avg

Pages9 / avg 15

40% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How Ruruflo compares to other arts & crafts stores

Theme Adoption

10%

of Arts & Crafts stores use this theme

Insights

  • 65% of Arts & Crafts stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Basic stack

No review platform (18% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

68 products17 collections9 pages3 blogs

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About Ruruflo

Ruruflo is a arts & crafts ecommerce store built on shopify and operating in US. The store currently offers 68 products organized across 17 collections, making it comparable in size for the arts & crafts category.

Theme and Design

Ruruflo uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of arts & crafts stores.

Performance Analysis

Based on Google PageSpeed Insights, Ruruflo achieves a performance score of 86/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ruruflo has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal

Competitive Positioning

Within the Arts & Crafts category, Ruruflo ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.

Last scanned

Feb 23, 2026

Ruruflo | Arts & Crafts Store Analysis | CommerceRank