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Ruskinclothing

shopify

ruskinclothing.co.uk

Ruskin is an independent, ethically-focused fashion boutique based in Whitstable that offers a carefully curated collection of beautifully-made clothing and accessories for men and women. The store specializes in quality brands including Folk, Nudie Jeans, Toast, and Samsøe Samsøe, with a strong emphasis on sustainability and timeless design.

Fashion & Clothing
Impulse
GB / GBP
PayPal +1
Visit Store

Products

227

Collections

347

Pages

38

Blog Posts

28

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Fashion & Clothing Ranking

#2 / 2989

Top 0% in category

Category Avg Performance

57

+9 above avg

Category Avg LCP

1.9s

66

Performance

91

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

8.9s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3 in Fashion & Clothing

Top 0% of stores

72% below average

227 products vs 819 avg

Faster than 100% of Fashion & Clothing stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products227 / avg 819

72% below average

avg

Collections347 / avg 93

273% above average

avg

Pages38 / avg 41

7% below average

avg

Blog Posts28 / avg 32

13% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (38 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

227 products347 collections38 pages28 blogs

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About Ruskinclothing

Ruskinclothing is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 227 products organized across 347 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Ruskinclothing uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Ruskinclothing achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ruskinclothing has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Ruskinclothing ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.

Last scanned

Feb 22, 2026

Ruskinclothing | Fashion & Clothing Store Analysis | CommerceRank