Safeerappliances
safeerappliances.co.uk
Safeer Appliances LTD is a Birmingham-based retailer offering discounted kitchen and home appliances including cookers, ovens, hobs, fridge/freezers, washing machines, dishwashers, and related products from leading brands such as AEG, Hotpoint, Smeg, Neff, Bosch, Samsung, and Miele.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,540
Collections
29
Pages
4
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Kitchen Appliances Ranking
#11 / 86
Top 13% in category
Category Avg Performance
54
-9 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.100
Cumulative Layout Shift
74ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
430ms
Time to First Byte
6.1s
Speed Index
Store Audit
Actionable insights compared to 125 Kitchen Appliances stores
#1 in Kitchen Appliances
Top 1% of stores
287% above average
2,540 products vs 656 avg
Faster than 87% of Kitchen Appliances stores
PageSpeed score: 45/100
No BNPL options
55% of Kitchen Appliances stores offer PayPal
Category Benchmarks
Compared to 125 stores in Kitchen Appliances
287% above average
avg
36% below average
avg
83% below average
avg
95% below average
avg
Category Intelligence
How Safeerappliances compares to other kitchen appliances stores
Insights
- 55% of Kitchen Appliances stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Kitchen Appliances Stores
Other kitchen appliances stores with similar size
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About Safeerappliances
Safeerappliances is a kitchen appliances ecommerce store built on shopify and operating in GB. The store currently offers 2,540 products organized across 29 collections, making it larger than average for the kitchen appliances category.
Theme and Design
Safeerappliances uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Safeerappliances achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Safeerappliances has not implemented a third-party review platform. Compared to other kitchen appliances stores, 55% of kitchen appliances stores offer paypal
Competitive Positioning
Within the Kitchen Appliances category, Safeerappliances ranks #1 out of 125 stores we track. This places them in the top 1% of kitchen appliances stores by product catalog size.
Last scanned
Feb 22, 2026
