Scottishlaird
scottishlaird.co.uk
Scottish Laird specializes in decorative nobility titles, Dunans Rising tartan merchandise, and Scottish heritage gifts including garments, accessories, and books. The store also offers experiences such as castle visits, weddings, and corporate gifting options, with proceeds supporting castle restoration efforts in the Scottish Highlands.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
411
Collections
176
Pages
82
Blog Posts
45
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15064 / 16375
Faster than 8% of stores
Gifts & Hampers Ranking
#824 / 868
Top 95% in category
Category Avg Performance
59
-25 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.020
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
340ms
Time to First Byte
14.8s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#381 in Gifts & Hampers
Above average (top 30%)
60% below average
411 products vs 1,035 avg
Slower than 95% of Gifts & Hampers stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
60% below average
avg
123% above average
avg
110% above average
avg
15% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 30% by catalog size
high
Strong content (45 blogs, 82 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Scottishlaird
Scottishlaird is a gifts & hampers ecommerce store built on shopify and operating in PL. The store currently offers 411 products organized across 176 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Scottishlaird uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Scottishlaird achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Scottishlaird has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Scottishlaird ranks #381 out of 1277 stores we track. This places them in the top 30% of gifts & hampers stores by product catalog size.
Last scanned
Feb 20, 2026
