Scratchandnewton
scratchandnewton.com
Scratch and Newton is a pet supplies retailer specializing in housing and accessories for small animals, particularly rabbits and guinea pigs. They offer a range of products including hutches, hutch covers, runs, run shades, and pet cooling solutions, with free delivery on select items.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
49
Collections
37
Pages
10
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 29 points below Pet Supplies category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15892 / 16375
Faster than 3% of stores
Pet Supplies Ranking
#357 / 372
Top 96% in category
Category Avg Performance
56
-29 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.020
Cumulative Layout Shift
205ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
320ms
Time to First Byte
9.3s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#303 in Pet Supplies
Below 53% of stores
88% below average
49 products vs 411 avg
Slower than 96% of Pet Supplies stores
PageSpeed score: 27/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
88% below average
avg
18% below average
avg
52% below average
avg
23% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 53% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Scratchandnewton
Scratchandnewton is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 49 products organized across 37 collections, making it comparable in size for the pet supplies category.
Theme and Design
Scratchandnewton uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Scratchandnewton achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Scratchandnewton has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Scratchandnewton ranks #303 out of 576 stores we track. This places them in the top 53% of pet supplies stores by product catalog size.
Last scanned
Feb 19, 2026
