Secondstories
secondstories.co.uk
Second Stories is a vintage and secondhand fashion retailer offering curated pre-loved clothing, caps, beanies, scarves, and jewelry. The store positions itself as a sustainable fashion destination that combines unique vintage pieces with modern styling services, appealing to environmentally conscious fashion consumers.
Products
84
Collections
25
Pages
3
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
+16 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.9s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
90% below average
84 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
90% below average
avg
73% below average
avg
93% below average
avg
88% below average
avg
Category Intelligence
How Secondstories compares to other fashion & clothing stores
11%
of Fashion & Clothing stores use this theme
16%
of Fashion & Clothing stores use Klarna
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Secondstories
Secondstories is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 84 products organized across 25 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Secondstories uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Secondstories achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Secondstories has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Secondstories ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
