Selletonscales
selletonscales.com
SellEton Scales is an industrial equipment retailer offering precision weighing solutions including floor scales, pallet scales, hanging scales, and crane scales for commercial and industrial applications. The company provides NTEP-certified indicators and load cells with technical support and custom quoting services.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,870
Collections
227
Pages
16
Blog Posts
126
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Industrial category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15243 / 16375
Faster than 7% of stores
Industrial Ranking
#215 / 226
Top 95% in category
Category Avg Performance
59
-26 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.9s
Largest Contentful Paint
0.160
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 311 Industrial stores
#32 in Industrial
Top 10% of stores
59% above average
1,870 products vs 1,173 avg
Slower than 95% of Industrial stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 311 stores in Industrial
59% above average
avg
199% above average
avg
27% below average
avg
334% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 10% by catalog size
high
Strong content (126 blogs, 16 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Selletonscales
Selletonscales is a industrial ecommerce store built on Shopify and operating in US. The store currently offers 1,870 products organized across 227 collections, making it larger than average for the industrial category.
Theme and Design
Selletonscales uses the Empire theme from the Shopify Theme Store. This theme choice is used by 4% of industrial stores.
Performance Analysis
Based on Google PageSpeed Insights, Selletonscales achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Selletonscales has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Industrial category, Selletonscales ranks #32 out of 311 stores we track. This places them in the top 10% of industrial stores by product catalog size.
Last scanned
Feb 25, 2026
