Selzar
selzar.nl
Selzar is a Dutch homeware retailer offering a wide range of home furnishings and décor items including lighting solutions (table lamps, wall lights, ceiling lamps, outdoor lighting), bedding and bath products, kitchen accessories and small appliances, home decoration items, and outdoor and leisure products.
Products
12,444
-4Collections
148
Pages
32
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#10025 / 16375
Faster than 39% of stores
Homeware Ranking
#297 / 457
Top 65% in category
Category Avg Performance
58
-4 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
6.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
276ms
Interaction to Next Paint
Additional Metrics
5.6s
First Contentful Paint
3908ms
Time to First Byte
7.7s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#8 in Homeware
Top 1% of stores
1286% above average
12,444 products vs 898 avg
Slower than 65% of Homeware stores
PageSpeed score: 54/100
-4 products
Over the past 6 months
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
1286% above average
avg
90% above average
avg
60% above average
avg
59% below average
avg
Category Intelligence
How Selzar compares to other homeware stores
10%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Jan 2025
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Jul 2025
Mar 2025
Similar Homeware Stores
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About Selzar
Selzar is a homeware ecommerce store built on shopify and operating in NL. The store currently offers 12,444 products organized across 148 collections, making it larger than average for the homeware category.
Theme and Design
Selzar uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Selzar achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Selzar has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Selzar ranks #8 out of 673 stores we track. This places them in the top 1% of homeware stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 4 products.
Last scanned
Feb 18, 2026
