Serentify
serentify.co.uk
Serentify is a boutique home fragrance retailer offering handmade essential oil wax melts in scents like lavender and rose geranium, paired with 7 color-changing electric wax burners. The brand emphasizes natural, sustainable products with eco-friendly packaging and vegan-friendly formulations free from phthalates and parabens.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4
Collections
2
Pages
10
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Candle & Home Fragrance category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.3s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
98% below average
4 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
98% below average
avg
96% below average
avg
63% below average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Serentify
Serentify is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 4 products organized across 2 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Serentify uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Serentify achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Serentify has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Serentify ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 22, 2026
