Sergedenimes
sergedenimes.com
Serge DeNimes is a men's jewellery specialist offering 925 silver and gold pieces including rings, necklaces, earrings, and bracelets. The brand combines contemporary street style with British heritage aesthetics, positioning itself as premium yet accessible luxury jewellery for the modern man.
Products
187
-8Collections
222
Pages
48
Blog Posts
160
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#10746 / 16375
Faster than 34% of stores
Jewellery & Watches Ranking
#501 / 758
Top 66% in category
Category Avg Performance
57
-5 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
83ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
381ms
Time to First Byte
7.5s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#521 in Jewellery & Watches
Above average (top 48%)
77% below average
187 products vs 802 avg
Slower than 66% of Jewellery & Watches stores
PageSpeed score: 52/100
-34 products
Over the past 6 months
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
77% below average
avg
208% above average
avg
71% above average
avg
248% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-15%)
Removed 8 products last month
1+ year
Since Jan 2025
Above average catalog size
Top 48% by catalog size
high
Strong content (160 blogs, 48 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Sergedenimes
Sergedenimes is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 187 products organized across 222 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Sergedenimes uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Sergedenimes achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 70/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Sergedenimes uses TrustPilot for customer reviews and offers PayPal, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Sergedenimes ranks #521 out of 1082 stores we track. This places them in the top 48% of jewellery & watches stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 34 products.
Last scanned
Feb 18, 2026
