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Sergelutens

shopify

sergelutens.co.uk

Serge Lutens is a luxury fragrance retailer specializing in high-end eau de parfums and colognes. The store offers an curated collection of fragrances organized by olfactory families, along with perfume refills, exclusive samples, and complementary beauty accessories, positioned as a premium olfactory experience brand.

Perfume & Cologne
Bespoke
GB / GBP
judge.me
PayPal
Visit Store

Products

0

Collections

0

Pages

0

Blog Posts

0

CommerceRank Score

Overall store health assessment based on 5 key factors

F

37/100

catalog5/25 (Minimal)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content2/15 (Minimal)

Top Recommendations

  • Expand product catalog to improve store authority
  • Add essential pages: About, Contact, FAQ, Shipping & Returns
  • Add blog content to improve SEO and engagement

Store Audit

Actionable insights compared to 127 Perfume & Cologne stores

#119 in Perfume & Cologne

Below 94% of stores

100% below average

0 products vs 723 avg

Category Benchmarks

Compared to 127 stores in Perfume & Cologne

Products0 / avg 723

100% below average

avg

Collections0 / avg 50

100% below average

avg

Pages0 / avg 25

100% below average

avg

Blog Posts0 / avg 90

100% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Smaller catalog (bottom 25%)

Top 94% by catalog size

Content Investment

low

Minimal content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

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About Sergelutens

Sergelutens is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 0 products organized across 0 collections, making it comparable in size for the perfume & cologne category.

Theme and Design

Sergelutens uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Sergelutens uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Perfume & Cologne category, Sergelutens ranks #119 out of 127 stores we track. This places them in the top 94% of perfume & cologne stores by product catalog size.

Last scanned

Feb 22, 2026

Sergelutens | Perfume & Cologne Store Analysis | CommerceRank