Shop
shop.altontowers.com
Alton Towers Resort Online Shop specializes in official merchandise and souvenirs from the Alton Towers theme park, featuring branded items related to popular attractions like Wickerman, Nemesis Reborn, Oblivion, and Galactica. The store offers a diverse range of products including plush toys, homeware, keyrings, magnets, pin badges, stationery, clothing, and personalized gift options, with exclusive online products and seasonal specialist items.
Products
357
Collections
27
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5770 / 16375
Faster than 65% of stores
Gifts & Hampers Ranking
#354 / 868
Top 41% in category
Category Avg Performance
59
+4 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.010
Cumulative Layout Shift
86ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
296ms
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#413 in Gifts & Hampers
Above average (top 32%)
66% below average
357 products vs 1,035 avg
Faster than 59% of Gifts & Hampers stores
PageSpeed score: 63/100
+135 products
Over the past 6 months
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
66% below average
avg
66% below average
avg
85% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+61%)
Added 11 products last month
1+ year
Since Jan 2025
Above average catalog size
Top 32% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Shop
Shop is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 357 products organized across 27 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Shop uses the Infinity theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Shop ranks #413 out of 1277 stores we track. This places them in the top 32% of gifts & hampers stores by product catalog size. Over the past 6 months, the store has grown its catalog by 135 products.
Last scanned
Feb 18, 2026
