Shop
shop.base.org
Base Shop is the official merchandise store for the Base brand, offering branded apparel and accessories including hoodies, caps, beanies, and watches. The store operates as a direct-to-consumer merch platform for brand drops and exclusive releases.
Products
2
Collections
3
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
32/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5025 / 16375
Faster than 69% of stores
Music & Merch Ranking
#120 / 305
Top 39% in category
Category Avg Performance
61
+4 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
512ms
Time to First Byte
4.2s
Speed Index
Store Audit
Actionable insights compared to 436 Music & Merch stores
#359 in Music & Merch
Below 82% of stores
100% below average
2 products vs 1,103 avg
Faster than 61% of Music & Merch stores
PageSpeed score: 65/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
100% below average
avg
95% below average
avg
79% below average
avg
94% below average
avg
Category Intelligence
How Shop compares to other music & merch stores
0%
of Music & Merch stores use this theme
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
3 months
Since Dec 2025
Smaller catalog (bottom 25%)
Top 82% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Dec 2025
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Shop
Shop is a music & merch ecommerce store built on shopify and operating in US. The store currently offers 2 products organized across 3 collections, making it comparable in size for the music & merch category.
Theme and Design
Shop uses the Shopify Theme Lab theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, Shop ranks #359 out of 436 stores we track. This places them in the top 82% of music & merch stores by product catalog size.
Last scanned
Feb 18, 2026
