Shop
shop.bodybuilding.com
Bodybuilding.com is a specialized retailer of sports nutrition and bodybuilding supplements, offering a comprehensive selection of protein powders, pre-workout formulas, creatine products, BCAAs, vitamins, and fitness accessories. The store caters to fitness enthusiasts and athletes seeking performance-enhancing and muscle-building nutritional products.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
465
-246Collections
135
+1Pages
52
Blog Posts
325
+3CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Supplements category average (52)
- SEO score is 69/100 - fix meta tags, alt text, and structured data
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15687 / 16375
Faster than 4% of stores
Supplements Ranking
#303 / 330
Top 92% in category
Category Avg Performance
52
-23 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.110
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
743ms
Time to First Byte
15.6s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#20 in Supplements
Top 4% of stores
115% above average
465 products vs 216 avg
Slower than 92% of Supplements stores
PageSpeed score: 29/100
-472 products
Over the past 6 months
Category Benchmarks
Compared to 463 stores in Supplements
115% above average
avg
246% above average
avg
44% above average
avg
201% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-50%)
Removed 246 products last month
1+ year
Since Jan 2025
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (325 blogs, 52 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Supplements Stores
Other supplements stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Shop
Shop is a supplements ecommerce store built on shopify and operating in US. The store currently offers 465 products organized across 135 collections, making it larger than average for the supplements category.
Theme and Design
Shop uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 69/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Supplements category, Shop ranks #20 out of 463 stores we track. This places them in the top 4% of supplements stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 472 products.
Last scanned
Feb 18, 2026
