Shop
shop.firefighterscharity.org.uk
The Fire Fighters Charity Shop is a charity merchandise retailer offering a curated selection of gifts including drinkware, watches, replica fire helmets, accessories, and clothing. All profits from the store directly benefit The Fire Fighters Charity and its beneficiaries.
Products
301
Collections
55
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-2 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
79ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
71% below average
301 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
71% below average
avg
30% below average
avg
64% below average
avg
94% below average
avg
Category Intelligence
How Shop compares to other gifts & hampers stores
12%
of Gifts & Hampers stores use judge.me
0%
of Gifts & Hampers stores use this theme
14%
of Gifts & Hampers stores use Zip (Quadpay)
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
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About Shop
Shop is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 301 products organized across 55 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Shop uses the Hyper theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Shop ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 23, 2026
