Shop
shop.phantasysound.co.uk
Phantasy is an independent record label and online shop specializing in electronic music vinyl releases and branded merchandise. The store offers music albums, artist clothing, screen prints, record bags, and curated goods from a roster of established electronic and experimental musicians.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
256
Collections
56
Pages
54
Blog Posts
865
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Music & Merch category average (61)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Music & Merch Ranking
#3 / 305
Top 1% in category
Category Avg Performance
61
-16 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.030
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
—
Time to First Byte
10.0s
Speed Index
Store Audit
Actionable insights compared to 436 Music & Merch stores
#8 in Music & Merch
Top 2% of stores
77% below average
256 products vs 1,103 avg
Faster than 99% of Music & Merch stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 436 stores in Music & Merch
77% below average
avg
15% below average
avg
286% above average
avg
1532% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (865 blogs, 54 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Shop
Shop is a music & merch ecommerce store built on shopify and operating in US. The store currently offers 256 products organized across 56 collections, making it comparable in size for the music & merch category.
Theme and Design
Shop uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop uses judge.me for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Shop ranks #8 out of 436 stores we track. This places them in the top 2% of music & merch stores by product catalog size.
Last scanned
Feb 22, 2026
