Shrops Design
shrops-design.co.uk
Shropshire Design is an online retailer specializing in designer furniture, lighting, mirrors, and home accessories from premium brands. The store offers high-end, contemporary homewares positioned as chic interior solutions, with financing options and price-beating guarantees.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7,519
Collections
210
Pages
38
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Furniture category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14020 / 16375
Faster than 14% of stores
Furniture Ranking
#236 / 281
Top 84% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
247ms
Time to First Byte
9.5s
Speed Index
Store Audit
Actionable insights compared to 446 Furniture stores
#12 in Furniture
Top 3% of stores
622% above average
7,519 products vs 1,042 avg
Slower than 84% of Furniture stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 446 stores in Furniture
622% above average
avg
35% above average
avg
77% below average
avg
78% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
low
Basic content (38 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Shrops Design
Shrops Design is a furniture ecommerce store built on shopify and operating in DK. The store currently offers 7,519 products organized across 210 collections, making it larger than average for the furniture category.
Theme and Design
Shrops Design uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shrops Design achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shrops Design has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Furniture category, Shrops Design ranks #12 out of 446 stores we track. This places them in the top 3% of furniture stores by product catalog size.
Last scanned
Feb 20, 2026
