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Shuttershop

shopify

shuttershop.co.uk

The Shutter Shop is a London-based family business offering bespoke shutters and blinds with over 35 years of experience. The store provides a range of shutter styles including plantation, cafe, tier-on-tier, and full-height options, along with venetian and honeycomb blinds, with options for professional installation or DIY supply.

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Performance Needs Attention

This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

27

Collections

3

Pages

67

Blog Posts

100

CommerceRank Score

Overall store health assessment based on 5 key factors

F

37/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Home Improvement category average (56)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Home Improvement Ranking

#2 / 334

Top 1% in category

Category Avg Performance

56

-11 below avg

Category Avg LCP

1.8s

Faster than avg

45

Performance

84

Accessibility

92

SEO

Core Web Vitals

LCPgood

0.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

112ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.7s

First Contentful Paint

TTFBgood

259ms

Time to First Byte

SIpoor

10.0s

Speed Index

Store Audit

Actionable insights compared to 503 Home Improvement stores

#4 in Home Improvement

Top 1% of stores

98% below average

27 products vs 1,558 avg

Faster than 99% of Home Improvement stores

PageSpeed score: 45/100

No BNPL options

56% of Home Improvement stores offer PayPal

Category Benchmarks

Compared to 503 stores in Home Improvement

Products27 / avg 1,558

98% below average

avg

Collections3 / avg 84

96% below average

avg

Pages67 / avg 23

191% above average

avg

Blog Posts100 / avg 55

82% above average

avg

Category Intelligence

How Shuttershop compares to other home improvement stores

Insights

  • 56% of Home Improvement stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (100 blogs, 67 pages)

Tech Stack Maturity

Basic stack

No review platform (28% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

27 products3 collections67 pages100 blogs

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About Shuttershop

Shuttershop is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 27 products organized across 3 collections, making it comparable in size for the home improvement category.

Theme and Design

Shuttershop uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Shuttershop achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Shuttershop has not implemented a third-party review platform. Compared to other home improvement stores, 56% of home improvement stores offer paypal

Competitive Positioning

Within the Home Improvement category, Shuttershop ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.

Last scanned

Feb 22, 2026

Shuttershop | Home Improvement Store Analysis | CommerceRank