Silver Story
silver-story.co.uk
SilverStory is an online jewellery retailer specializing in affordable, ethically sourced sterling silver and gold-plated jewellery. The store offers a curated selection of rings, necklaces, bracelets, earrings, and pearl accessories, handcrafted at ethical workshops with options featuring gemstones, crystals, and baroque freshwater pearls.
Products
243
Collections
55
Pages
15
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
76/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9107 / 16375
Faster than 44% of stores
Jewellery & Watches Ranking
#427 / 758
Top 56% in category
Category Avg Performance
57
-1 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.5s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#447 in Jewellery & Watches
Above average (top 41%)
70% below average
243 products vs 802 avg
Slower than 56% of Jewellery & Watches stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
70% below average
avg
24% below average
avg
46% below average
avg
85% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 41% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Silver Story
Silver Story is a jewellery & watches ecommerce store built on shopify and operating in HU. The store currently offers 243 products organized across 55 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Silver Story uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Silver Story achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Silver Story uses judge.me for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Silver Story ranks #447 out of 1082 stores we track. This places them in the top 41% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026