Simalube
simalube.co.uk
Flexilube is the official UK distributor for Simatec AG, a Swiss manufacturer specializing in industrial maintenance equipment. The store sells Simalube automatic lubricators, Simatherm induction heaters, and Simatool bearing maintenance tool kits, targeting industrial and manufacturing sectors requiring efficient machinery lubrication and maintenance solutions.
Performance Needs Attention
This store scores 19/100 on PageSpeed, which is below the recommended threshold of 50. The Largest Contentful Paint (LCP) is particularly slow. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
22
Collections
4
Pages
6
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
34/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 40 points below Industrial category average (59)
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Industrial Ranking
#3 / 226
Top 1% in category
Category Avg Performance
59
-40 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
5.6s
Largest Contentful Paint
0.080
Cumulative Layout Shift
209ms
Interaction to Next Paint
Additional Metrics
2.7s
First Contentful Paint
1426ms
Time to First Byte
7.4s
Speed Index
Store Audit
Actionable insights compared to 311 Industrial stores
#8 in Industrial
Top 3% of stores
98% below average
22 products vs 1,173 avg
Faster than 99% of Industrial stores
PageSpeed score: 19/100
No BNPL options
51% of Industrial stores offer PayPal
Category Benchmarks
Compared to 311 stores in Industrial
98% below average
avg
95% below average
avg
73% below average
avg
76% below average
avg
Category Intelligence
How Simalube compares to other industrial stores
0%
of Industrial stores use this theme
Insights
- 51% of Industrial stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Simalube
Simalube is a industrial ecommerce store built on shopify and operating in FR. The store currently offers 22 products organized across 4 collections, making it comparable in size for the industrial category.
Theme and Design
Simalube uses the Fashionopolism theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Simalube achieves a performance score of 19/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Simalube has not implemented a third-party review platform. Compared to other industrial stores, 51% of industrial stores offer paypal
Competitive Positioning
Within the Industrial category, Simalube ranks #8 out of 311 stores we track. This places them in the top 3% of industrial stores by product catalog size.
Last scanned
Feb 22, 2026
