Simpsonswine
simpsonswine.com
Simpsons Wine Estate is a producer and retailer of premium English sparkling wines grown on carefully selected vineyard parcels in southern England. The store emphasizes wine provenance, terroir characteristics, and the artisanal qualities of their wine offerings.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
20
Collections
17
Pages
21
Blog Posts
166
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Food & Drink category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
1.120
Cumulative Layout Shift
88ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
91% below average
20 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
91% below average
avg
50% below average
avg
17% above average
avg
261% above average
avg
Category Intelligence
How Simpsonswine compares to other food & drink stores
16%
of Food & Drink stores use Zip (Quadpay)
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (166 blogs, 21 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Simpsonswine
Simpsonswine is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 20 products organized across 17 collections, making it comparable in size for the food & drink category.
Theme and Design
Simpsonswine uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Simpsonswine achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Simpsonswine has not implemented a third-party review platform and offers Settle, Zip (Quadpay) for payment flexibility. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Simpsonswine ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
