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Sixtonlondon

shopify

sixtonlondon.co.uk

Sixton London is an accessories retailer offering an eclectic collection of socks, jewelry, pins, brooches, make-up bags, and wash bags. The brand is known for playful, decorative designs featuring sparkly bees, sequin stars, and lightning bolts, with product categories spanning necklaces, earrings, jewelry sets, and their signature sock boxes and pins.

Jewelry & Accessories
Dawn
GB / GBP
judge.me
PayPal +1
Visit Store

Performance Needs Attention

This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

330

Collections

18

Pages

10

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Jewelry & Accessories category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewelry & Accessories Ranking

#12 / 514

Top 2% in category

Category Avg Performance

57

-10 below avg

Category Avg LCP

1.9s

47

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.1s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#11 in Jewelry & Accessories

Top 2% of stores

57% below average

330 products vs 770 avg

Faster than 98% of Jewelry & Accessories stores

PageSpeed score: 47/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products330 / avg 770

57% below average

avg

Collections18 / avg 50

64% below average

avg

Pages10 / avg 17

41% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

330 products18 collections10 pages3 blogs

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About Sixtonlondon

Sixtonlondon is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 330 products organized across 18 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Sixtonlondon uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of jewelry & accessories stores.

Performance Analysis

Based on Google PageSpeed Insights, Sixtonlondon achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Sixtonlondon uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Sixtonlondon ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 22, 2026

Sixtonlondon | Jewelry & Accessories Store Analysis | CommerceRank