Skinnydiplondon
skinnydiplondon.com
Skinnydip London is a British lifestyle fashion brand offering womens clothing, phone cases, bags, beauty products, travel accessories, and tech accessories. The store specializes in protective phone cases across multiple models, trending fashion items, and lifestyle products with a focus on contemporary design and student discounts.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,600
Collections
462
Pages
40
Blog Posts
171
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 31 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15932 / 16375
Faster than 3% of stores
Fashion & Clothing Ranking
#2905 / 2989
Top 97% in category
Category Avg Performance
57
-31 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.020
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
355ms
Time to First Byte
22.5s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#165 in Fashion & Clothing
Top 4% of stores
340% above average
3,600 products vs 819 avg
Slower than 97% of Fashion & Clothing stores
PageSpeed score: 26/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
340% above average
avg
397% above average
avg
2% below average
avg
434% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (171 blogs, 40 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Skinnydiplondon
Skinnydiplondon is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 3,600 products organized across 462 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Skinnydiplondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Skinnydiplondon achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Skinnydiplondon uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Skinnydiplondon ranks #165 out of 4419 stores we track. This places them in the top 4% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
