Slackjawapparel
slackjawapparel.com
Slackjaw Apparel is a UK-based fashion retailer specializing in Americana and adventure-inspired clothing and accessories since 2013. The store offers a curated selection of t-shirts, sweatshirts, hoodies, trousers, headwear, and raw denim, with free UK shipping on orders over £50.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
112
Collections
95
Pages
23
Blog Posts
26
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13909 / 16375
Faster than 15% of stores
Fashion & Clothing Ranking
#2537 / 2989
Top 85% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
660ms
Time to First Byte
8.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2192 in Fashion & Clothing
Above average (top 50%)
86% below average
112 products vs 819 avg
Slower than 85% of Fashion & Clothing stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
86% below average
avg
2% above average
avg
44% below average
avg
19% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 50% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Slackjawapparel
Slackjawapparel is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 112 products organized across 95 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Slackjawapparel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Slackjawapparel achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Slackjawapparel uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Slackjawapparel ranks #2192 out of 4419 stores we track. This places them in the top 50% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
