Smamz
smamz.co.uk
SMAMZ is an online modest fashion retailer specializing in premium quality abayas, hijabs, modest dresses, and Islamic-inspired clothing for women and children. The store offers a comprehensive range of modest wear including gym wear, swimwear, co-ordinates, and activewear designed for customers seeking stylish yet modest fashion options.
Products
258
Collections
22
Pages
13
Blog Posts
51
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11151 / 16375
Faster than 32% of stores
Fashion & Clothing Ranking
#2032 / 2989
Top 68% in category
Category Avg Performance
57
-6 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
194ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
578ms
Time to First Byte
4.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1509 in Fashion & Clothing
Above average (top 34%)
68% below average
258 products vs 819 avg
Slower than 68% of Fashion & Clothing stores
PageSpeed score: 51/100
+10 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
68% below average
avg
76% below average
avg
68% below average
avg
59% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 10 products last month
1+ year
Since Apr 2025
Above average catalog size
Top 34% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Aug 2025
Jul 2025
Apr 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Smamz
Smamz is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 258 products organized across 22 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Smamz uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Smamz achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Smamz has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Smamz ranks #1509 out of 4419 stores we track. This places them in the top 34% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 10 products.
Last scanned
Feb 18, 2026
