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Smamz

shopify

smamz.co.uk

SMAMZ is an online modest fashion retailer specializing in premium quality abayas, hijabs, modest dresses, and Islamic-inspired clothing for women and children. The store offers a comprehensive range of modest wear including gym wear, swimwear, co-ordinates, and activewear designed for customers seeking stylish yet modest fashion options.

Fashion & Clothing
Impulse
GB / GBP
PayPal +1
Visit Store

Products

258

Collections

22

Pages

13

Blog Posts

51

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11151 / 16375

Faster than 32% of stores

Fashion & Clothing Ranking

#2032 / 2989

Top 68% in category

Category Avg Performance

57

-6 below avg

Category Avg LCP

1.9s

Faster than avg

51

Performance

82

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

194ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.6s

First Contentful Paint

TTFBgood

578ms

Time to First Byte

SIneeds work

4.7s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1509 in Fashion & Clothing

Above average (top 34%)

68% below average

258 products vs 819 avg

Slower than 68% of Fashion & Clothing stores

PageSpeed score: 51/100

+10 products

Over the past 6 months

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products258 / avg 819

68% below average

avg

Collections22 / avg 93

76% below average

avg

Pages13 / avg 41

68% below average

avg

Blog Posts51 / avg 32

59% above average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Added 10 products last month

Tracking History

1+ year

Since Apr 2025

Market Position

Above average catalog size

Top 34% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Aug 2025

258 products22 collections13 pages51 blogs

Jul 2025

248 products19 collections19 pages51 blogs

Apr 2025

248 products18 collections18 pages51 blogs

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About Smamz

Smamz is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 258 products organized across 22 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Smamz uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Smamz achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Smamz has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Smamz ranks #1509 out of 4419 stores we track. This places them in the top 34% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 10 products.

Last scanned

Feb 18, 2026

Smamz | Fashion & Clothing Store Analysis | CommerceRank