Smithandmunson
smithandmunson.com
Smith & Munson is a British flower grower and direct-to-consumer retailer offering premium quality cut flowers including tulips, lilies, peonies, ranunculus, and their proprietary RoseLilies. The family business, operating since 1949, sells seasonal blooms, flower subscriptions, and gift vouchers for occasions like Mother's Day, positioning themselves as a gift option for those seeking farm-fresh, British-grown flowers.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
99
Collections
34
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11916 / 16375
Faster than 27% of stores
Gifts & Hampers Ranking
#676 / 868
Top 78% in category
Category Avg Performance
59
-10 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.140
Cumulative Layout Shift
97ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
383ms
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#716 in Gifts & Hampers
Below 56% of stores
90% below average
99 products vs 1,035 avg
Slower than 78% of Gifts & Hampers stores
PageSpeed score: 49/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
90% below average
avg
57% below average
avg
77% below average
avg
94% below average
avg
Category Intelligence
How Smithandmunson compares to other gifts & hampers stores
0%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 56% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Smithandmunson
Smithandmunson is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 99 products organized across 34 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Smithandmunson uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Smithandmunson achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Smithandmunson has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Smithandmunson ranks #716 out of 1277 stores we track. This places them in the top 56% of gifts & hampers stores by product catalog size.
Last scanned
Feb 19, 2026
