Snafflingpig
snafflingpig.co.uk
Snaffling Pig is a UK-based food brand specializing in premium flavoured pork crackling, pork scratchings, and related snack products. The company also offers complementary items including nuts, beers, sauces, and BBQ equipment, positioning itself as a bold, flavorful food brand with notable media recognition.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
69
Collections
112
Pages
62
Blog Posts
111
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12252 / 16375
Faster than 25% of stores
Food & Drink Ranking
#999 / 1334
Top 75% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
504ms
Time to First Byte
11.9s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#537 in Food & Drink
Above average (top 30%)
71% below average
69 products vs 235 avg
Slower than 75% of Food & Drink stores
PageSpeed score: 48/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
71% below average
avg
229% above average
avg
244% above average
avg
141% above average
avg
Category Intelligence
How Snafflingpig compares to other food & drink stores
5%
of Food & Drink stores use TrustPilot
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 30% by catalog size
high
Strong content (111 blogs, 62 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Snafflingpig
Snafflingpig is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 69 products organized across 112 collections, making it comparable in size for the food & drink category.
Theme and Design
Snafflingpig uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Snafflingpig achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Snafflingpig uses TrustPilot for customer reviews. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Snafflingpig ranks #537 out of 1794 stores we track. This places them in the top 30% of food & drink stores by product catalog size.
Last scanned
Feb 20, 2026
