Soil
soil.ninja
Soil Ninja is a premium soil and plant care retailer offering curated houseplant soil blends, individual soil components, fertilizers, and botanical accessories. The store enables customers to purchase pre-made soil mixes or create custom blends tailored to specific plant needs.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
78
Collections
13
Pages
13
Blog Posts
39
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Home & Garden category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12530 / 16375
Faster than 23% of stores
Home & Garden Ranking
#202 / 260
Top 78% in category
Category Avg Performance
57
-10 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 366 Home & Garden stores
#178 in Home & Garden
Above average (top 49%)
86% below average
78 products vs 558 avg
Slower than 78% of Home & Garden stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 366 stores in Home & Garden
86% below average
avg
79% below average
avg
28% below average
avg
3% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 49% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
Other home & garden stores with similar size
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About Soil
Soil is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 78 products organized across 13 collections, making it comparable in size for the home & garden category.
Theme and Design
Soil uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Soil achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Soil uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Soil ranks #178 out of 366 stores we track. This places them in the top 49% of home & garden stores by product catalog size.
Last scanned
Feb 19, 2026
