Soldierscharityshop
soldierscharityshop.org
Army Benevolent Fund Shop is a curated gift retailer offering a diverse range of products including clothing, books, greeting cards, homeware, stationery, and food & drink items. All profits from sales are donated directly to support the Army family and veterans, positioning the store as a charitable gift destination.
Products
227
Collections
133
Pages
13
Blog Posts
29
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#3201 / 16375
Faster than 80% of stores
Gifts & Hampers Ranking
#184 / 868
Top 21% in category
Category Avg Performance
59
+10 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
9.1s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#527 in Gifts & Hampers
Above average (top 41%)
78% below average
227 products vs 1,035 avg
Faster than 79% of Gifts & Hampers stores
PageSpeed score: 69/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
78% below average
avg
68% above average
avg
67% below average
avg
45% below average
avg
Category Intelligence
How Soldierscharityshop compares to other gifts & hampers stores
12%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 41% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Soldierscharityshop
Soldierscharityshop is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 227 products organized across 133 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Soldierscharityshop uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Soldierscharityshop achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Soldierscharityshop has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Soldierscharityshop ranks #527 out of 1277 stores we track. This places them in the top 41% of gifts & hampers stores by product catalog size.
Last scanned
Feb 19, 2026
