Store
store.museumsvictoria.com.au
Museums Victoria Store is an online retail shop offering a curated selection of museum-exclusive merchandise inspired by Melbourne Museum, Immigration Museum, and Scienceworks. The product range includes stationery, notebooks, home goods (mugs, tea towels, magnets), apparel, accessories, and locally-sourced Australian products, positioned as purposeful gift items that support the museums' operations.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
858
+22Collections
175
+5Pages
17
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12908 / 16375
Faster than 21% of stores
Gifts & Hampers Ranking
#727 / 868
Top 84% in category
Category Avg Performance
59
-14 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
115ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
445ms
Time to First Byte
7.1s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#219 in Gifts & Hampers
Top 17% of stores
17% below average
858 products vs 1,035 avg
Slower than 84% of Gifts & Hampers stores
PageSpeed score: 45/100
+65 products
Over the past 6 months
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
17% below average
avg
122% above average
avg
56% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+8%)
Added 22 products last month
1+ year
Since Feb 2025
Larger than 75% of category
Top 17% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Store
Store is a gifts & hampers ecommerce store built on shopify and operating in AU. The store currently offers 858 products organized across 175 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Store uses the Palo Alto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Store achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Store has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Store ranks #219 out of 1277 stores we track. This places them in the top 17% of gifts & hampers stores by product catalog size. Over the past 6 months, the store has grown its catalog by 65 products.
Last scanned
Feb 18, 2026
