How many products does Store have?

Store currently offers 392 products across 98 collections.

What category is Store in?

Store is a sports & merch Shopify store based in US.

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Store

Q: What theme does Store use?

Store uses the Bespoke theme, a custom-built solution.

shopify

store.swanseacity.com

Swansea City AFC's official online store offering football kits, training and travel wear, fashion apparel, accessories, and memorabilia. The store features current season collections including collaboration pieces with Snoop Dogg and maintains an inventory of team merchandise for supporters.

Sports & Merch

Bespoke

US / GBP

Pipe +3

Visit Store

Products

392

Collections

Blog Posts

CommerceRank Score

Overall store health assessment based on 5 key factors

45/100

catalog15/25 (Growing)

tech Stack10/20 (Partial)

theme10/15 (Custom theme)

content10/15 (Good)

Top Recommendations

Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 24 Sports & Merch stores

#6 in Sports & Merch

Top 25% of stores

10% above average

392 products vs 357 avg

Category Benchmarks

Compared to 24 stores in Sports & Merch

Products392 / avg 357

10% above average

avg

Collections98 / avg 64

53% above average

avg

Pages6 / avg 9

33% below average

avg

Blog Posts1 / avg 7

86% below average

avg

Category Intelligence

How Store compares to other sports & merch stores

Finance Adoption

21%

of Sports & Merch stores use Klarna

Insights

42% of Sports & Merch stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe

Klarna

Afterpay

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Larger than 75% of category

Top 25% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Mature stack

No review platform (8% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Mar 2026

392 products98 collections6 pages1 blogs

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About Store

Store is a sports & merch ecommerce store built on shopify and operating in US. The store currently offers 392 products organized across 98 collections, making it larger than average for the sports & merch category.

Theme and Design

Store uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Store has not implemented a third-party review platform and offers Pipe, Klarna, Afterpay, Zip (Quadpay) for payment flexibility. Compared to other sports & merch stores, 42% of sports & merch stores offer paypal

Competitive Positioning

Within the Sports & Merch category, Store ranks #6 out of 24 stores we track. This places them in the top 25% of sports & merch stores by product catalog size.

Last scanned

Mar 11, 2026