Storiesflooring
storiesflooring.co.uk
Stories Flooring is a UK-based online retailer offering a premium selection of flooring solutions including engineered wood, solid wood, laminate, and luxury vinyl LVT. The store provides shoppers with affordable luxury flooring options, extensive product filtering by shade, price, finish and style, and direct purchasing capabilities.
Products
399
Collections
359
Pages
35
Blog Posts
359
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2830 / 16375
Faster than 83% of stores
Home Improvement Ranking
#49 / 334
Top 15% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
105ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
331ms
Time to First Byte
2.8s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#127 in Home Improvement
Top 25% of stores
74% below average
399 products vs 1,558 avg
Faster than 85% of Home Improvement stores
PageSpeed score: 70/100
Category Benchmarks
Compared to 503 stores in Home Improvement
74% below average
avg
327% above average
avg
52% above average
avg
553% above average
avg
Category Intelligence
How Storiesflooring compares to other home improvement stores
12%
of Home Improvement stores use TrustPilot
14%
of Home Improvement stores use Pipe
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Larger than 75% of category
Top 25% by catalog size
high
Strong content (359 blogs, 35 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Jan 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Storiesflooring
Storiesflooring is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 399 products organized across 359 collections, making it comparable in size for the home improvement category.
Theme and Design
Storiesflooring uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Storiesflooring achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 75/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Storiesflooring uses TrustPilot for customer reviews and offers Pipe, Klarna for payment flexibility. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Storiesflooring ranks #127 out of 503 stores we track. This places them in the top 25% of home improvement stores by product catalog size.
Last scanned
Feb 18, 2026
